About Move to Florence
Move to Florence is a full-service relocation consultancy specialising in high-end long and short-term rentals and full-service relocation support for international clients relocating to Florence.
Founded by Danielle Richardson, Move to Florence combines deep local knowledge with a discreet, personalised approach to relocation.
Hi, I’m Danielle — founder of Move to Florence — your single point of contact for moving to Florence. I combine deep local knowledge with a discreet, hands-on approach.
The story behind Move to Florence
I’m Danielle Richardson, founder of Move to Florence. After years of supporting international clients moving to Italy, I saw how confusing, fragmented, and stressful relocation could be — especially for those unfamiliar with how things truly work here.
Move to Florence was created to offer clarity, continuity, and trusted guidance — not just to find a property, but to help clients build a life in Florence with confidence.
Who We Work With
Move to Florence works with international individuals, couples, families, and retirees who are looking for a tailored, high-end relocation experience in Florence.
Many clients are based in the U.S., UK, and Brazil — professionals, creatives, and globally minded people who value discretion, clarity, and hands-on support.
Some clients rent first, others arrive ready to buy — we guide both with the same level of care and discretion.
Why It Works
• Local expertise and long-standing professional relationships
• Clear guidance through contracts, bureaucracy, and logistics
• One consistent point of contact throughout the relocation
• Calm, discreet support tailored to each client’s needs
Clients choose Move to Florence because we take care of the details — allowing them to focus on settling in and enjoying life in Florence from day one.
Planning a move to Florence?
If you’re considering relocating to Florence and are looking for experienced, tailored support, we’d be happy to discuss how Move to Florence can help.